Quick Serve Sandwich Shop

Melissa Fox-Austin worked almost four years in-house graphic design for a quick service franchise with locations in the U.S.A and Europe. She was responsible for maintaining brand integrity throughout all units, all aspects of graphic design, and art direction....

Asian Concept Menu Board System

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Fox Digital Design was contact to create a digital menu board system that was modular and could fit units with as little as 2 TV’s to as many as 6. Challenges: The concepts’ decor and current design hadn’t been updated in years. Customers didn’t know that everything was made fresh from scratch in woks due to all prep and cooking is hidden from view.   Results:...

Perfectly Imperfect

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Discover the newest trend in food photography: Playing with the charm of imperfection. “Perfectly Imperfect” characterizes food images that strike the viewer as spontaneous and unstaged. Instead of luxury kitchen accessories, the props arouse associations with student life and consist of everyday objects found in every kitchen. Sophisticated food is not presented on expensive china, but simply placed on parchment paper. Seemingly random half-eaten pieces of cake, used cutlery or an empty plate containing mere crumbs are captured in the image. Crumbs and food stains bridge the gap between creative culinary art and real life. It comes as no surprise that the new trend has its origins in the dynamic...

Superhero Birthday Party

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I’m so excited to share some of my son’s Superhero Birthday photos. Xander turned 2 on March 2nd. It was a crazy busy day but we all had a blast. I did his invitations, signage, banner, cutouts and decorations. If you have any questions on how I did the decorations, just leave a comment below. I had tons of help from some great friends, Dawn Wright (cake decorations), Alexis McKinney (photos) and Cyndi Pendley (everything else). Thank you so much....

Superhero Birthday

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Current Project My son is turning 2 in March and he is my little superhero. I just finished his invitations and they are so cute! I’m going to start his banner soon, so stay tuned!...

Free Recipe Card

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Devil Food Pound Cake Mmmmm….  drool…. The baking bug has hit big time. With my background in food advertising, I decided to torment you with tantalizing images of this week’s dessert,Devil Food Pound Cake. Since I am not totally heartless, I have included a free recipe card. Food Photography, Food Styling, Art Direction, Graphic Design, Photo Editing by Melissa Fox-Austin of www.foxdigitaldesign.com...

Wonderful Response from Fox Digital Design on Etsy

Starting a store on Etsy has been a wonderful experience, especially how traumatic life has been this year. For those of you who don’t know. I lost my mom to cancer on February 28, 2012. Life changes fast, no matter how hard your hold on to the things and people you love. Last thanksgiving, I found out my mom had cancer. We didn’t know how bad, we didn’t know what kind and we just didn’t know. The following Tuesday my mom went into the hospital and never went back to her home again. After a 10 day stay in the hospital I put my mom in Hospice. After a 2...

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